Japan’s pen co. Pilot sets up first flagship store in Gurugram
It plans to expand its presence in Tier I and Tier II cities, setting up stores across all four corners of India to solidify its position in India’s premium writing instruments market.
Gurugram, India – In its bid to directly connect with the end user and understand consumer behavior closely, the Japanese pen manufacturing company Pilot Pen India has set up its first debut retail store in Gurugram, marking the brand’s first standalone flagship presence in the country.
The Gurugram store is the company’s first retail outlet in the world, as it has traditionally sold its products through a network of distributors and retailers across the country and elsewhere globally.
The company plans to expand its national footprint and set up more such stores across India in the next three years, Hiroki Kisaichi, Managing Director of Pilot Pen (India), disclosed on Tuesday.
The first company-owned store in Galleria Market is Pilot’s inaugural flagship experience in the Indian pen retail landscape, featuring a vast range of pens on display. This venture aligns with Pilot’s global reputation for craftsmanship, especially its beloved Frixion series and luxury fountain pens, offering Indian consumers a premium writing experience backed by Japanese technique and quality.
The company stated that empowering the Next Generation with pilots like these emphasizes innovation and lifestyle enhancement, particularly targeting students and young professionals through high-quality instruments.
Hiroki Kisaichi, Managing Director of Pilot Pen (India), remarked: “It’s our first store in India to upgrade the lifestyle with premium pens to go beyond writing. In the next three years, we would have a pan-India presence and set up such outlets in Mumbai, Chennai, Bengaluru, Hyderabad, and Kolkata.”
G. P. Srivastava, VP of Sales & Marketing at Pilot Pen, shared excitement over the brand’s new footprint in India and urged the nation’s youth to “enjoy the perks of luxury pens with innovative thoughts and create a bright future.”
Joining the momentous occasion were N. K. Mohapatra, Chief Manufacturing Officer of Pilot Pen, Mr. Kapil Kapoor, General Manager- Operations of Pilot Pen, and Store Head Mr. Rajeev Singh, further underscoring the event’s significance.
The company stated that it plans to utilize the Gurgaon flagship as a blueprint for future flagship stores, expand its presence in Tier I and Tier II cities, and solidify its position in India’s premium writing instruments market.
