K-SS DAY 2026 Brings Korean Startups, K-Pop, K-Food and Beauty Experiences

Gurugram, October 30, 2026: Korea SMEs and Startups Day (K-SS DAY 2026) brought a vibrant celebration of Korean business, culture, food and entertainment to Global Foyer Mall, Gurugram, on October 30. The event provided a platform for Korean small and medium-sized enterprises (SMEs) and startups to showcase their products, connect with Indian consumers and explore business opportunities in the Indian market.

Organised by the Korea SMEs and Startups Agency (KOSME), the event featured around 20 Korean companies representing diverse sectors, including beauty, cosmetics, food, lifestyle and consumer products. The participating brands included Atomy, Beauty Talk, STYLETALK, KS Foods, Wang and ORION, among others.

The event was inaugurated with an exciting lineup of activities celebrating the growing popularity of Korean culture in India. Visitors enjoyed energetic K-pop dance performances, adding a lively entertainment element to the occasion.

A major attraction was the K-Food and Beauty Experience, which offered visitors an opportunity to explore Korean cuisine and beauty products through interactive activities. The food section featured popular Korean dishes such as Kimchi, Gimbap and Tteokbokki, allowing visitors to experience authentic Korean flavours. The K-Beauty section offered hands-on experiences involving cosmetics, product demonstrations, making and tasting activities, giving participants an insight into Korea’s globally recognised beauty industry.

The K-Products Market provided a dedicated space for participating Korean companies to display and promote their products directly to Indian consumers. Visitors had the opportunity to discover Korean brands, learn about their offerings and interact with company representatives.

One of the most anticipated highlights was the Mega Lucky Draw, which attracted considerable excitement among attendees. Participants had the opportunity to win exciting prizes, including mobile phones, speakers, monitors and beauty and cosmetics gift sets.

The event also featured a special address by the Ambassador of the Republic of Korea to India, H.E. Lee Seong-ho. In his speech, the Ambassador highlighted the importance of strengthening cooperation among Korean startups and businesses, encouraging companies to support one another and grow through professional collaboration. He also emphasised the potential for Korean companies to expand their presence and explore new opportunities in international markets.

KOSME, which supports the growth and international expansion of Korean small and medium-sized enterprises and startups, played an important role in bringing these businesses closer to the Indian market. Through initiatives such as K-SS DAY 2026, the agency aims to help Korean entrepreneurs explore new markets, receive business guidance and establish connections with potential customers and partners.

The successful gathering at Global Foyer Mall reflected the growing interest in Korean brands and lifestyle products in India. By combining business promotion with food, beauty, music and entertainment, K-SS DAY 2026 created an engaging platform for cultural exchange while highlighting the expanding business relationship between India and South Korea.