Touch, Taste, Feel and Live Korean Culture @ MEMO4FRAME’s Photo Booth

New Delhi, India –  A new wave of Korean culture has swept through India with the historic first step of the grand opening of the MEMO4FRAME store in New Delhi. At this Korean lifestyle studio, enthusiasts of Korean culture can experience K-culture and capture cherished memories. MEMO4FRAME goes beyond the concept of a typical photo booth. It’s a special multi-cultural space designed to provide “Total K-Experiences,” allowing visitors to capture moments, share memories, and immerse themselves in the Korean lifestyle.

This space, dreamed up and brought to life by the three co-founders (Yukyoung Lee (Kelly), Bryan, and Aayush), aims to introduce the culture enjoyed by young Koreans to India and to add new joy to the lives of their Indian friends. Currently, there are not many prominent places in India where one can consistently experience K-Culture, entertainment, and the latest trends, in addition to shopping for Korean products. MEMO4FRAME has pledged to do its utmost to become the hub of such a Korean cultural platform.

Lee Jaekyung, Director of KOSME (Korea SMEs and Startups Agency), delivered a congratulatory speech, stating, “We hope that MEMO4FRAME successfully establishes itself in the Indian market, setting a positive precedent for Korean SMEs expanding overseas.”

Following this, Seo Young-doo, President of World OKTA (World Federation of Overseas Korean Economic Trade Associations), expressed keen interest, remarking, “MEMO4FRAME will widely promote the excellence of Korean culture and significantly contribute to the revitalisation of the Korean economy in India.”

Seo said, “Everywhere we go, we see K-food. K-dramas. K-language and K-movies. But most of the time, we are just watching it, just listening to it. It’s something we admire from a distance. But what has been missing “truly” is a space where one can truly experience Korean culture in a hands-on, personal way. That’s why this Memo 4 Frame” space is so exciting. It’s not just about looking at Korea. It’s about touching, tasting, feeling, and living it.”

Also present on the occasion were Euy Don Park, Former President of the Federation of Korean Associations in India, and Seong Heum Park, Chairman of KOSMA.

A significant moment was the unveiling ceremony of the SME certification, which publicly affirmed MEMO4FRAME as a promising enterprise officially recognised by the Korea SMEs and Startups Agency.

During the luncheon, Kim Jin-beom, President of KYCI (Korean Youth Commerce Association of India), proposed a toast, saying, “MEMO4FRAME will bring a fresh breeze to the Indian market with the creative ideas and passion of the younger generation,” wishing the business success.

Good News for the Korean Community in India: MEMO4FRAME’s expansion into India is not only significant for the Indian market but also welcome news for the Korean community living there. For Koreans living far from home in a foreign land, MEMO4FRAME will be a special place that evokes nostalgia for their homeland and allows them to experience Korean sensibility and quality.

One Korean resident who attended the opening expressed, “I’m delighted that I can print photos with such a Korean aesthetic here in India,” adding, “I want to cherish my children’s precious moments even more, especially at MEMO4FRAME.” MEMO4FRAME has stated its commitment to actively participating in various events for the Korean community, fostering communication and adding joy to their lives.

The First Step Towards the Future: Expected Effects of MEMO4FRAME – With the opening of its first store in New Delhi, MEMO4FRAME plans to expand its business across India. The future of MEMO4FRAME is highly anticipated as it aims to promote the value of “physical photos,” which are becoming even more precious in the digital age, spread Korean culture across India, and grow into a company that gifts memories to more people.

MEMO4FRAME’s entry into India is expected to have positive ripple effects in several ways, extending beyond simply opening a new store.

First, by providing high-quality products and services that embody Korea’s excellent technology and design sensibility, it will contribute to improving the lifestyle of Indian consumers. Second, as a cultural complex offering “Total K-Experiences,” MEMO4FRAME is expected to play a pivotal role in the diffusion and enhanced understanding of Korean culture within India. It will provide a platform to experience actual Korean daily life beyond K-Pop and K-Drama, deepening cultural exchange between the two countries.

Lastly, it will serve as a successful case study for Korean SMEs entering overseas markets, acting as a positive bridgehead for other Korean companies considering expansion into India. MEMO4FRAME has pledged to do its utmost to make every customer’s precious moment shine forever. We look forward to the Korean community in India cheering on and watching the beautiful stories that MEMO4FRAME will write in India.

Store Information: 

Store Name: MEMO4FRAME New Delhi Store No. 1 (91, Humayunpur, Safdarjung, opp. Kori’s Restaurant)

Opening Date: July 15, 2025

Key Services: Photo printing, sale of Korean products, Korean entertainment culture experiences, etc.