KINEXIN’s ITB Berlin Push Opened Major Global Opportunities for Yashobhoomi

New Delhi/Berlin: KINEXIN Convention Management’s five-day high-intensity campaign at ITB Berlin 2026 emerged as a major strategic success, with the company reporting strong global interest in Yashobhoomi (India International Convention and Expo Centre, IICC) as well as India as a global MICE destination, opening multiple pathways for future international exhibitions, conventions, incentive events, and long-term institutional partnerships in India.

Led by CEO Phil Chung, the 11-member delegation of marketing and exhibition specialists participated in the world-renowned travel trade fair to position India as a leading destination for international exhibitions and conventions. By the end of the visit, KINEXIN had not only strengthened Yashobhoomi’s visibility among global organisers, destination marketing companies, and tourism authorities, but had also translated that visibility into substantive discussions for mid- to long-term event hosting in India.

The delegation included Sanggeol Kim, Sandeep Arora, Nitin Chauhan, Nitin Gupta, Dikansha Sondhi, Prabhjot Singh Bedi, Ravi Yadav, Vijit Sharma, Abhishek Kumar, and Chitra Bhatt

According to CEO Phil, one of the biggest outcomes of the Berlin visit was the scale of interest shown by international organisers. KINEXIN held extensive meetings with global event stakeholders and entered advanced discussions on bringing major international conventions to India from 2026 onward, including multi-year events in emerging sectors such as cryptocurrency and advanced experience (AX) technologies. This indicated that the visit went far beyond routine promotion and helped build a real event pipeline for Yashobhoomi.

“The response in Berlin also underlined why India is increasingly being considered a serious MICE destination. International organisers appeared to be drawn by India’s strong economic growth, expanding infrastructure, large market, digital innovation ecosystem, and rising global importance. In that backdrop, Yashobhoomi was presented not just as a modern venue, but as a gateway to a fast-growing market with strong long-term potential,” Phil told Asian Community News (ACN) Network.

A particularly important development during the visit was KINEXIN’s strategic engagement with Messe Berlin, operator of Berlin’s main exhibition grounds.

“The discussions focused on future collaboration in trade fair development and business tourism-related exhibitions. These talks covered possible co-development opportunities, knowledge exchange, and joint initiatives, raising the prospect of stronger future cooperation between India and Europe in the exhibition and convention space.”

The Berlin campaign also showed that KINEXIN was prioritising sectors capable of generating recurring, globally relevant events rather than one-off gatherings. Negotiations were held across a broad range of industries, including hotel and hospitality, business and medical tourism, furniture, telecom technology, railways, airlines, conventions, sustainability, mobility, and corporate events involving India, China, Korea, and Europe. This suggested a clear long-term strategy: to build a diversified portfolio of events that could return regularly to India and contribute to the country’s broader MICE ecosystem.

Phil revealed that the interest in future-focused industries such as crypto and AX technologies was especially significant. These sectors reinforced Yashobhoomi’s ambition to align with new-age industries shaping the future of global business and innovation. Hosting such events would allow the venue to build a forward-looking identity and attract international audiences seeking new markets and scalable platforms.

“If these international events materialise, the impact is expected to extend well beyond the venue itself. KINEXIN indicated that such conventions could generate meaningful economic benefits for India by boosting hospitality, transport, tourism, event services, local suppliers, and business networking opportunities. In effect, Yashobhoomi’s global strategy appeared aimed at creating a wider multiplier effect for New Delhi and the Indian MICE industry,” he added.

Another notable outcome was KINEXIN’s interaction with Korean tour operators and destination management companies. These talks explored the possibility of hosting multiple Korean corporate events and incentive programmes at Yashobhoomi. A formal agreement was expected to be discussed in the near future, pointing to growing Korean interest in using India as a strategic destination for business events. This could become an important area of future Korea–India collaboration in the MICE sector.

Commenting on the overall Berlin outcomes, Phil Chung said the meetings with leading organisers and DMCs had opened significant marketing opportunities for Yashobhoomi as well as for India. He said the delegation had clearly felt a strong interest not only in the venue, but also in India’s future role as a global destination. While many details remained confidential, Chung expressed confidence that substantial international events would be secured.

The larger significance of the ITB Berlin visit lay in how it advanced KINEXIN’s long-term vision. The company made it clear that it wanted to position Yashobhoomi as one of Asia’s most competitive convention destinations and as a gateway for major global exhibitions entering India. That vision places Yashobhoomi in direct competition with more established Asian venues, but KINEXIN appears to believe India’s scale, growth, and expanding infrastructure can give it a strong edge.

Taken together, the outcomes of ITB Berlin suggested that KINEXIN’s overseas push had delivered far more than visibility. It returned with stronger global validation, a more promising event pipeline, and fresh partnership opportunities. If these discussions convert into confirmed events, the Berlin campaign may be seen as a turning point for both Yashobhoomi and India’s rise as a serious global MICE destination.