Korean SMEs Eye Indian Buyers and Partners at K-SS DAY 2026
Free-entry event on October 30 will combine Korean business showcases and B2B networking with K-pop, food demonstrations and family activities.
NEW DELHI: Indian buyers, distributors and entrepreneurs will have an opportunity to explore business partnerships with Korean small and medium-sized enterprises and startups when K-SS DAY 2026 brings their products, services and business solutions to Gurugram on October 30.
Expected to feature 10–15 Korean companies, Korea SMEs & Startups Day will take place on the ground floor of Global Foyer from 10 am to 9 pm. Entry will be free, and the event will be open to business visitors, shoppers, families, and Korean culture enthusiasts.
Organised by KOSME India in cooperation with the Embassy of the Republic of Korea and the Korean Small and Medium-sized Enterprises Association in India (KOSMA), the event seeks to support Korean enterprises in the Indian market while encouraging closer business ties with Indian companies.
Launched in 2025, K-SS DAY was conceived to promote the sustainable growth and development of Korean SMEs and startups in India. The 2026 edition will bring together commercial networking and public engagement, allowing participating businesses to meet potential partners while introducing their offerings directly to consumers.
Dedicated exhibition booths will showcase products, services and business solutions from selected Korean companies. Indian businesses will be able to interact with exhibitors, discuss their offerings and explore potential distribution arrangements and other partnerships. Visitors will also have opportunities to discover and purchase products available at the event.
The proposed programme includes an opening ceremony from 10.30 am to 11.05 am, featuring welcome remarks, guest greetings and an opening address. This will be followed by business sessions focused on Korean SMEs and the Indian market, scheduled from 11.05 am to 11.40 am.
A B2B networking segment and lunch for officials are planned from noon to 1 pm, while the exhibition and product showcases will continue throughout the day. For buyers and distributors, these interactions are intended to provide a starting point for discussions with Korean companies seeking business connections in India.
Beyond the business agenda, the event will offer a programme of Korean cultural experiences designed to attract a wider audience. Planned activities include kimchi and gimbap demonstrations, cosmetics demonstrations, K-pop performances and participatory Random Dance sessions.
Cultural activities are scheduled from 1.30 pm onwards, with games, lucky draws and other visitor activities planned between 2 pm and 6 pm. The mix of demonstrations, performances and shopping opportunities will give families and younger visitors several ways to engage with Korean products and culture.
By placing business meetings alongside public-facing activities, K-SS DAY aims to give Korean enterprises access to both potential commercial partners and everyday consumers. For Indian SMEs and entrepreneurs, the event offers an opportunity to explore Korean offerings and assess areas for possible collaboration through direct conversations with participating companies.
The organisers have invited Indian business owners, industry professionals, government and institutional representatives, potential partners and the general public to attend.
The programme, speakers, participating companies and timings remain subject to final confirmation
