India Export Project: Polished Japanese-grown and pre-cooked packaged “Pakku Gohan” rice to reach India soon

Tokyo: Koyo Japan Co Ltd, in partnership with ZEN-NOH International Corporation and Japanese Cuisine Goodwill Ambassador Harry Hakuei Kosato, is all set to begin preparations towards test marketing of Japanese Rice Exports to India.

As part of its ongoing “India Export Project”, ZEN-NOH International Corporation has commissioned Koyo Japan to begin test exports and marketing of polished Japanese-grown rice and pre-cooked packaged “Pakku Gohan” rice to India, as part of plans for regular commercial export through official channels.

According to the company’s recent market survey, this is the first time that Japanese rice, both polished and pre-cooked packaged rice, will be exported by ZEN-NOH International Corporation to India.

Ryuji Takeda, President and Representative Director, Koyo Japan, commented, “Drawing on our 39 years of experience in the food import and export business, we have launched this project in collaboration with La Ditta Singapore Pte Ltd to export Japanese food products to India, the world’s largest market.”

“We aim to build a sustainable business by exporting the highest-quality, branded products from Japan’s best producers to India. This initiative to export rice from Japan is a first for us at Koyo Japan, and we are excited to partner with Japanese Cuisine Goodwill Ambassador Harry Hakuei Kosato, who has nearly 19 years of hands-on experience in India’s exciting, huge market,” Ryuji Takeda added.

Koyo Japan’s “India Export Project” is an initiative to export a range of quality Japanese food products to India from Japan, which was launched in 2025 in partnership with La Ditta Singapore Pte Ltd.

Koyo Japan provides one-stop support for Japanese companies, including package design, export preparation, and all matters related to export, marketing, and public relations for entering the Indian market.

La Ditta Singapore meanwhile leads the import and test-marketing of selected products from Japan to India, supporting the detailed review of local regulations and customs clearance issues, in partnership with its subsidiary Sushi and More India Pvt Ltd.

Heart-en International Co Ltd, a trading company, manages end-to-end logistics and is responsible for exporting shipments of Japanese products from the Port of Kobe to the Indian market.

Imported products will be sold in India through a network of more than 80 distributors and 200 sub-distributors across over 30 cities, through multiple channels, including HORECA, retail, e-commerce, and quick commerce.

During this time, ZEN-NOH International Corporation will test-export Japanese polished rice and pre-cooked packaged “Pakku Gohan” rice in India.