2021년 인도 코리아 페어에는 80개의 한국 기업들이 150개의 소비자 제품을 공개 행사를 하고 있다 80 Korean companies showcase 150 consumer products at Korea Fair in India 2021

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New Delhi: In a first of its offline events after Covid pandemic-induced gap, Korea kicked off Korea Fair in India 2021 in New Delhi on Friday.

Over 150 consumer products in various categories such as Beauty products, Food, Electronics, and Utilities are on display physically as well as virtually in this 10-day long fair that will culminate on October 10. It is being organised at the Select City walk mall.

The Korea Trade-Investment Promotion Agency (KOTRA), which is the foreign trade promotion arm of the Korean Embassy is organizing the KFI 2021 event.

Korean Ambassador Chang Jae-bok at the KFI 2021

Korean Ambassador to India, Chang Jae-bok and Managing Director, South Asia, KOTRA, Joonhwa Bin, Secretary-General of Korean Chamber of Commerce and Industry (KOCHAM), and several other senior officials were present on the inauguration of this event.

According to KOTRA, the popularity and acceptance of the Korean pop music and drama surged in India during coronavirus pandemic. As per Spotify, “K pop top-streamed artists in 2020 were BTS, Blackpink, Twice, and EXO”.

Many Korean companies including Seela showcased their product at KFI 2021

Gaana was registered a 350 percent rise in K-pop streams. According to Netflix India, “in 2020, there was a 370 per cent growth in the Indian viewership of Korean dramas.

As Korean culture is gaining popularity in India, KOTRA gave an opportunity for both, individuals to check and purchase Korean products and domestic companies to connect with Korean companies.

Products from Korean companies such as Skinfood, Dashing Diva, Accoje, HY, Samyang Foods and Company, Cuckoo Homesysco Limited and Yongsei Diary, among others dealing with consumer goods were displayed in the fair. Several new products were launched during the fair. People also experienced Korean culture, tradition and food during the event.

Due to the ongoing COVID-19 situation, KOTRA will offer customers e-commerce access to showcased Korean products who could not attend the event physically.

KOTRA has enabled launch of Korean brands on Amazon.in since 2018 and facilitated creating a store – www.amazon.in/koreanstore in January 2020 to offer customers access to leading Korean brands with 400 products. (Disclaimer: ‘Amazon.in is an online marketplace and the word store refers to a storefront with selection offered by sellers.’)

The fair was supported by the Embassy of the Republic of Korea to the Republic of India, Korean Cultural Centre India, and Korea Tourism Organization India.

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