Korea Street Fair 2025 @ Worldmark Aerocity: Korean Envoy Ushers in “A Slice of Seoul” in Delhi
Epic three-day festival unveiled by Ambassador of the Republic of Korea, brings K-Pop, K-Beauty, business innovation, and Seoul’s vibrant street culture to New Delhi
New Delhi, India – The Korea Street Fair 2025 transformed Worldmark Aerocity, New Delhi, into a vibrant epicentre of Korean culture and business, as the capital hosted the largest celebration of Hallyu in India from November 14th through the evening of November 16th.
The festivities opened with a grand inauguration led by the Ambassador of the Republic of Korea, who welcomed throngs of excited visitors and dignitaries, heralding the start of a three-day extravaganza that saw Delhi transformed into “mini Seoul” under the theme “Walk Seoul, Live Korea”.
Organised with support from leading Korean institutions and industry bodies—including KOTRA, Korea Tourism Organisation, the Seoul Business Agency, and the Korean Cultural Centre—the fair featured eight fully reimagined “Streets of Seoul.” Iconic areas such as Hongdae, Insadong, Myeongdong, Gangnam/COEX, Gwangjang Market, and Han River Park were recreated with interactive zones, themed installations, and immersive experiences, strikingly capturing the energy and atmosphere of Korea’s capital city.
Every corner of Worldmark radiated the pulse of Korea, with over 60 Korean companies showcasing K-beauty, wellness, and K-fashion brands, alongside street food favourites like tteokbokki, gimbap, Korean corndogs, and Seoul-style desserts.
Music echoed each evening from Hongdae’s K-Stage, where live band performances, K-pop dance covers, and open-mic sessions drew passionate fans together for unforgettable moments.
Attendees also discovered their inner star at hanbok photo booths and K-drama-themed experiences. At the same time, business visitors participated in innovation clinics, B2B consultations, and franchise showcases featuring major Korean retail giants.
By its closing hours on November 16th, the Korea Street Fair had welcomed visitors from Delhi and NCR and fostered a dynamic platform for cross-cultural exchange.
With Ambassador LEE Seong-ho highlighting Korea-India friendship in his keynote, the fair not only celebrated K-culture but also advanced business, tourism, and people-to-people ties, marking the event as more than just a festival, but an engine for collaboration and mutual growth.
This event is jointly organised by IBS, the Indian headquarters of ‘K-Vibe’, and Asian Community News (ACN Network), with the Korea Youth Chamber of Commerce and Industry (KYCI) as the host. The Embassy of the Republic of Korea in India, KOTRA, the Korea International Trade Association, KOSME (Korea Small and Medium Business Corporation), the Korea Tourism Organisation, and the Korean Cultural Centre are participating as cooperating institutions. Brookfield and GMR Aerocity have offered their large spaces for the 2025 Korea Street Fair.
