Kikkoman and ANA Bring a Taste of Japan to the Skies for India-bound Travellers
From manga to soy sauce sachets and a social media contest with a free Japan trip, the partnership offers ANA passengers an immersive introduction to Japan’s culinary culture.
New Delhi, India – Kikkoman, the globally renowned soy sauce brand, has partnered with All Nippon Airways (ANA) to offer passengers an exclusive in-flight experience from September 5 to September 30 2025, in India. This collaboration aims to introduce the rich flavours of Kikkoman to a broader audience and enhance the culinary journey of travellers.
During this promotional period, all ANA passengers will receive a special Kikkoman Manga, introducing the various appeals of Kikkoman Soy Sauce. Additionally, passengers arriving in India will receive a Kikkoman Soy Sauce sachet, allowing them to experience the authentic taste of Japan’s most trusted soy sauce brand.
To further engage passengers, ANA and Kikkoman have introduced an exciting social media contest. Upon receiving their Kikkoman Manga and sachet, passengers are encouraged to visit their favourite restaurants in India and Japan, inquire about the soy sauce used, and share their experiences, whether the restaurant uses Kikkoman Soy Sauce or not, and mention on social media by tagging @kikkomanIndia and @allnipponairways.
The highlight of this initiative is that one lucky winner will win a return ticket from India to Japan on ANA!
In Japan, Kikkoman Soy Sauce is a staple in nearly every kitchen. Its rich umami flavour enhances a variety of dishes, from sushi and sashimi to tempura and teriyaki. Many restaurants in Japan consider Kikkoman Soy Sauce an essential ingredient, ensuring consistency and authenticity in their culinary offerings.
By introducing passengers to Kikkoman Soy Sauce during their flight, ANA and Kikkoman aim to bring a taste of Japan’s culinary excellence to travellers worldwide.
This partnership between Kikkoman and ANA marks a significant step in promoting Japanese culture and cuisine in India. By introducing Kikkoman’s premium soy sauce to travellers, the collaboration aims to elevate the dining experience and encourage the appreciation of authentic Japanese flavours.
Kikkoman’s commitment to quality and tradition, combined with ANA’s exceptional service, creates a memorable journey for passengers and strengthens the cultural ties between Japan and India.
For more information on the promotion and to participate in the contest, passengers can visit and follow @kikkomanIndia and @allnipponairways on social media. Don’t miss the opportunity to embark on a culinary adventure and experience the authentic taste of Japan with Kikkoman and ANA.
