KOCCA Invites Indian Agencies to Operate Korean Broadcasting Content Showcase

New Delhi/Mumbai: The Korea Creative Content Agency has invited proposals from India-based companies to plan and operate “KOCCA ON SCREEN,” a two-day Korean broadcasting-content showcase and business-matching programme proposed to be held in Mumbai in October 2026.

The initiative is intended to expand cooperation between India and South Korea in the cultural-content sector, introduce high-quality Korean broadcasting companies to the Indian market and create a foundation for their entry into India and other overseas markets.

According to the Request for Proposal issued by the KOCCA India Business Center, the event is tentatively scheduled for October 22 and 23, 2026, in Mumbai. It will feature five leading Korean broadcasting-content companies selected on the basis of a preference survey conducted among Indian companies.

Focus on Korean dramas and entertainment formats: The programme will showcase Korean dramas, entertainment programmes and other broadcasting intellectual properties to Indian television networks, streaming platforms, production houses, content distributors and other potential buyers.

Unlike a conventional content-screening event, KOCCA ON SCREEN will combine curated screenings with structured business meetings. The programme is expected to support discussions covering the sale of broadcasting rights, transmission rights, remake rights and format licences.

INFO BOX | KOCCA ON SCREEN 2026: 

The growing international reach of Korean dramas and entertainment formats has created opportunities not only for the direct distribution of finished programmes but also for local-language adaptations and remakes. Through the proposed Mumbai showcase, KOCCA is seeking to bring Korean content owners into direct contact with decision-makers operating in India’s broadcasting and entertainment ecosystem.

The event’s participating Korean companies have not been named in the documents. Their selection will be guided by the preferences expressed by Indian companies through the proposed survey.

At least 10 meetings targeted for each Korean company: Business matchmaking will be a central component of the project. The selected operating agency will be required to identify and recruit qualified Indian buyers, build a buyer database and coordinate pre-arranged meetings between the Indian and Korean participants.

The RFP sets a target of at least 10 business-matching meetings for each participating Korean company. With five Korean companies expected to participate, the programme would therefore aim to generate at least 50 scheduled meetings in total. The contractor must also provide follow-up support and explore additional matchmaking opportunities after the event.

A dedicated business-matchmaking secretariat will have to be established to manage buyer outreach, meeting schedules and communication between the two sides. The operating agency will also be expected to accommodate suitable walk-in buyers during the event and arrange additional meetings wherever possible.

Before the physical showcase, selected Indian buyers will be offered online screening opportunities. These screenings are expected to help prospective partners study the Korean programmes in advance and arrive at the Mumbai meetings with a clearer understanding of the content, rights and possible areas of collaboration.

On-site interpretation, assistance in preparing meeting reports and documentation of business outcomes will also form part of the contractor’s responsibilities.

End-to-end event management: KOCCA is looking for an agency capable of managing the project from the planning stage through post-event reporting and follow-up.

The appointed contractor will be responsible for developing a comprehensive operating plan covering pre-event promotion, participant management, venue preparation, screenings, business meetings, safety management and post-event activities.

The scope includes securing and preparing the venue, creating dedicated meeting areas for each Korean company, installing television screens for promotional content and setting up a KOCCA promotional booth. The contractor must also provide meeting tables, chairs, stationery, meeting logs, power connections and hospitality arrangements for buyers.

The agency will have to adapt and develop the event’s key visual for use across the venue, backdrop, business-meeting area and promotional materials. The final design and event concept will be prepared in consultation with KOCCA.

A buyer hospitality snack bar and catering service are also envisaged as part of the venue arrangements.

Promotion before and after the event: The project includes a substantial public relations and marketing component aimed particularly at attracting relevant Indian buyers.

The selected contractor will be required to produce promotional content, including videos, and conduct media publicity before and after the event. Promotional activities will highlight the Korean companies and the broadcasting intellectual properties they bring to India.

Online and offline materials will have to be prepared using information collected from the participating companies. These may include leaflets, company profiles, video presentations and other buyer-facing content. Translation support must also be provided wherever required.

KOCCA has additionally asked for promotional souvenirs to be produced and distributed among buyers.

The contractor will also be expected to announce the results of the programme through local media and document the visibility and impact of the promotional campaign.

Travel and logistical assistance for Korean participants: The operating agency will provide registration and logistical assistance to representatives of the five Korean companies.

For one representative from each participating company, the project will provide either a round-trip air ticket or accommodation support during the event period. Transportation between the airport and the venue must also be arranged.

The contractor will assist with hotel reservations and collect the flight and accommodation details of the Korean participants. It will also organise pre-event briefings and provide information about Mumbai, the programme, venue operations and business meetings.

Experienced multilingual team required: The RFP specifies minimum experience requirements for the principal members of the operating team.

The overall project manager must have at least seven years of experience in overseas-event operations and knowledge of the content industry and related business sectors.

A business-matchmaking manager with at least three years of experience in overseas events or international buyer development must also be appointed. The person should have experience in pre-matching overseas buyers and be fluent in English.

The local event-operations manager must similarly possess at least three years of relevant experience. The team should include personnel proficient in Korean, English or the local language and must be capable of providing interpretation assistance to participating companies. An event safety-management officer must also be appointed.

All personnel proposed for the project must ordinarily maintain a minimum monthly participation rate of 30 per cent during the months in which they are assigned to the programme. Their combined participation across all projects must not exceed 100 per cent.

₹30-lakh project budget: The total budget for the project has been fixed at ₹30 lakh, inclusive of GST, TDS and other applicable taxes. The estimated value excluding applicable taxes is ₹24 lakh.

The contract will remain in force from the date of signing until October 30, 2026.

The project budget must cover venue rental, event design and construction, business matchmaking, staffing, promotion, printing, travel or accommodation support, transportation and other operational expenses specified in the RFP.

Bidders have been instructed to provide their proposed budget allocation in percentage terms in the technical proposal, without stating monetary amounts in that particular section.

Proposals due by August 7: The proposal-submission window opened on July 20 and will close at 11 am IST on August 7, 2026. Proposals must be submitted exclusively by email to india@kocca.kr. Physical submissions will not be accepted at the bidding stage, although the selected bidder will be required to provide original hard-copy documents before signing the contract.

The price-bid submission period runs from August 4 to August 7, with the same 11 am deadline. The quoted price must include all applicable taxes.

The RFP currently lists the technical evaluation for August 18, technical negotiations for August 24 and contract signing for August 28. These dates form part of the proposed procurement schedule and may be subject to further notification by KOCCA.

Only India-registered entities eligible: The bidding process is open to qualified companies with a registered head office or branch office in India. Companies restricted or disqualified from government procurement cannot participate.

Joint-venture or consortium participation is not permitted.

Bidders must submit a bid application, price proposal, business-registration certificate, technical proposal, company profile, details and curricula vitae of proposed personnel, a safety-management plan and the prescribed declarations and consent forms.

Two versions of the technical proposal are required: an original and an anonymised copy. The anonymised version must remove the bidder’s company name, logo, corporate identity, representative’s name and any other information capable of revealing the company’s identity.

The proposal must not exceed 20 pages and must be prepared in Microsoft Word format. PowerPoint presentations will not be accepted. A Korean translation must be attached to the proposal.

Technical quality to carry 80 per cent weight: 

The procurement will follow an open competitive, lump-sum bidding process, with the final contract awarded through negotiation.

Technical proposals will account for 80 per cent of the overall score, while the price proposal will carry a weight of 20 per cent. The technical evaluation will include review by an evaluation committee, an in-person presentation and a question-and-answer session. No separate presentation deck is required; the assessment will be based on the submitted technical proposal.

Only bidders securing at least 85 per cent of the available technical marks will be considered eligible for negotiations. Negotiations will begin with the bidder receiving the highest combined technical and financial score.

The evaluation will examine the bidder’s organisational expertise, understanding of the Korean content industry, quality of its implementation strategy, ability to recruit buyers, business-matchmaking capability, event-management plan and proposed staffing structure.

Detailed reporting and ownership of deliverables: The successful contractor will be required to submit weekly progress reports, a kick-off report, an event report and a final completion report.

The final documentation must include the results of business consultations, any contract values reported during the event, buyer and participant databases, satisfaction-survey findings, local market research, meeting schedules and original business-meeting records.

The agency must also submit the original and edited versions of event photographs, videos, promotional materials and design assets.

All surveys, reports, databases, photographs, videos and other materials produced under the contract will remain the exclusive property of KOCCA. The selected agency will also be required to sign a confidentiality agreement.

The bid is subject to an Integrity Pact under South Korea’s government-contract rules. Participating companies must commit to avoiding bribery, collusion, improper solicitation and other conduct that could interfere with fair competition. Violations may result in cancellation of the bid, termination of the contract and financial penalties.